How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates

How to Use the Internet to Win in 2014: A Comprehensive Guide to Online Politics for Campaigns & Advocates
Colin Delany (Author)

Download: $7.99 (as of 11/21/2013 17:43 PST)

Human Rights

"How to Use the Internet to Win in 2014" is a comprehensive guide to effective online political campaigning and advocacy. Its focus is practical, concentrating on using today's digital tools to elect candidates and move issues in tough political fights. Though based on earlier guides written in 2010 and 2012, this new edition is expanded, rewritten and completely reorganized to highlight the latest developments in the tools and tactics of online politics. Incorporating important lessons from the 2012 and 2013 U.S. elections, it's essential for anyone running for office in 2014. The book is also extremely useful for individual activists, nonprofit political advocates and journalists covering political campaigns.

Chapters include:

*The Internet: What's It Good For?
*Essential Tools and Infrastructure: Creating a Basic Online Campaign
*Preparing an Outreach Outreach Strategy
*Social Media
*Online Advertising
*Grassroots and Field Organizing
*Mobilization and GOTV
*Online Fundraising
*Data and Analytics
*Logistics, Budget and Staffing
*A Sample Online Campaign Plan

"How to Use the Internet to Win in 2014" is written by Colin Delany, a seventeen-year veteran of internet politics and advocacy, a sought-after speaker and trainer and a columnist for "Campaigns & Elections" magazine. As a consultant, he has worked with dozens of nonprofit groups, candidates and companies to help them achieve their advocacy, electoral and communications goals using digital tools. This e-book reflects his own years of experience as well as lessons learned from campaigns across the political spectrum.

Delany's previous e-books, "Learning from Obama" -- the definitive guide to Barack Obama's 2008 online campaign -- and "Online Politics 101" have together been downloaded tens of thousands of times from Epolitics.com. The site itself was named "Best Blog - National Politics" at the 2007 Politics Online Conference and received a "Victory Award" as "Best Blog (non-Spanish-language)" at the 2012 Poli Conference. Besides being honored as one of the "Ten Who Are Changing the World of Internet Politics" at the 2010 World E-Gov Forum in Paris, Delany has spoken at venues ranging from Harvard University and the London School of Economics to the South By Southwest Interactive conference.

• Rank: #12298 in eBooks
• Published on: 2013-11-19
• Released on: 2013-11-19
• Format: Kindle eBook